5. Digitizing Your Design
To be able to refine your logo and create a variety of scales, versions, and file formats needed for your brand, digitizing your sketches using a vector drawing program is a must.
Key to this process is the difference between a vector and raster image. Everyone is familiar with raster images. These are the jpg files that are created when you take a photo, and they’re made up of thousands of colored square pixels. The higher the resolution image the more pixels, but if you zoom in close enough you can always see little squares of color.
Vector curves, however, are mathematically based, so you can zoom in infinitely and you’ll never lose resolution. This means your logo looks sharp on a billboard or reduced to a tiny Instagram profile image.
Using your final selection of sketches, import them into or create them from scratch in a vector drawing program such as Adobe Illustrator, Inkscape, or Corel Draw.
Try your logo in a variety of formats and scales:
- 1 color (black only)
- 2 colors
- Reversed (black background)
- Square (Facebook profile photos)
- Tiny (16×16 favicons for websites and apps)
- Rectangular (landscape & portrait spaces: business cards, letterhead)
- On a solid color background
- On a photo