Sunderland Ranch identity design


The hardworking folks over at Sunderland Ranch commissioned a logo that could stand up their brand of “Rustic & Relaxing: Your Mountain Getaway…Get Out and Ride.” RS is the ranch’s actual cattle brand, and the typefaces chosen (Stymie family) include sturdy slab serifs. Clean, graphic elk antlers and the silhouette of Lazy Mountain and Matanuska Peak frame the type lockup in this combination logotype and logomark.


About Sunderland Ranch

Sometimes we need to escape, put up our feet and take a breath of mountain fresh air. Welcome to Sunderland Ranch, your home away, offering rustic lodging, trail riding, hiking, arena rental, event space rental and wagon rides. Nestled at the foothills of Lazy Mountain, a 50-minute drive north of Anchorage, Alaska, is our remote homestead ranch waiting for you. Our rustic lodging on top of our horse barn is the perfect home away for those looking for a rural Alaskan ranch. Put your feet up or in a pair of stirrups and hit the trails around our beautiful 100-acre Sunderland ranch featuring elk, cattle and horses. Choose from one of our ranch-themed rooms. All rooms have a shared bath and kitchenette harkening back to the bunkhouse days of ranches. After a delicious, hot morning cup of coffee around the campfire, take time to meet our charming wrangler Elijah. Your horse will be saddled and ready to ride. Head out to the old sheep cabin or just cruise around the ranch. Take a stroll around our farm that includes walking trails, mountain views and pastoral vistas. Pack your lunch and head out for a morning adventure. Have you ever just wanted to escape? To shut off the phones and the schedules and all the noise?  Here, at the Sunderland Ranch, the only thing that you need to schedule is what time to meet your wrangler. Let us take care of the details and relax in the peaceful atmosphere. Wake up in your cozy, rustic room to a cup of hot coffee and the chatter of the birds that are also frequent visitors here. In the evening, after a trail ride, enjoy a glass of wine by the fire pit.  We can provide you with that unique getaway that you are looking for. So shut your phone off and disappear!  You deserve it! 

About the Sunderlands

“We are a third-generation homesteading and ranch family, born and raised on the foothills of Lazy Mountain in Palmer, Alaska.”

About Stymie

In 1931, Morris Fuller Benton created the Stymie typeface for the American Type Founders (ATF). Stymie is a reworking of a slab serif type that was popular in Europe at that time, Memphis. For the past one hundred fifty years, slab serif types (sometimes called Egyptian or Egyptienne-style faces) have been a popular choice for headline text in newspapers, magazines, and advertising.


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