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Upcoming logo designs for MPower







These logo designs were developed as part of a new fitness facility that includes hot yoga, high intensity interval training (HIIT), and boot camp style classes. This boutique gym brand is inspired by warm brick and metal finishes, clean architectural lines, and a welcoming, inclusive look. The combination of letters M and P, an upward spiral of health, power, and vitality, and contemporary but classic and readable typefaces were also implemented in these samples. Existing MPower facilities use very thin line weights and trendy icons, so I hoped to transcend the trends with a logo that has presence and staying power, from t-shirt to building signage.