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Backcountry Uptrack Inspired Logo Design

I’m very excited to share this logo design for UpTrack Consulting, LLC featuring the strong geometry of a backcountry ski track as a symbol of business acumen and growth. See the full post here!

“Trailbreaking is an art form. A beautiful track navigates micro terrain features, stays as safe as possible, minimizes excessive switchbacks, preserves the ski line, and avoids unnecessary obstacles. It takes many years to master but start your apprenticeship on day one by learning from others, analyzing skintracks, and envisioning where you’d put a skintrack in various scenarios.” —Skinmo, the Ski Mountaineering Company